T-H Marine Supplies Inc. said Gene Eisenmann has joined the company as marketing director.
Eisenmann will lead the Huntsville, Ala.-based company's marketing efforts, including event sponsorships, pro staff management, product promotions and advertising strategy.
“Gene is an accomplished business owner, a savvy marketer and an experienced angler,” T-H Marine president and CEO Jeff Huntley said in a statement. “HydroWave's original managing partner and someone who has shown commitment to crafting the vision for our company, we are very excited to have him on board."
Before joining T-H Marine full time, Eisenmann owned several businesses and even fished the big tournament trails. This included the Bassmaster Opens and FLW, where the idea for HydroWave really came to fruition.
"After selling HydroWave to T-H Marine I learned a lot about how dynamic and successful a company they really are,” Eisenmann said. “Marketing has always been my passion, and I am eager to take on such a challenging role."
“Gene continued to provide valuable insight for T-H Marine after we acquired HydroWave from him two years ago," Huntley said, "and we have seen how he has more to contribute to marketing our full line of products. We look forward to expanding our presence in the fishing and boating industry with him at the helm of our growing marketing team."