T-H Marine Supplies said it will give away at least 13 types of boating gear in 12 days during the Christmas season.
Giveaway goods total nearly $8,000 in retail value and there will be a grand prize package of $1,200 for one contestant.
The Alabama company is keeping the prize specifics under wraps until each daily announcement, but it said the prizes range from apparel to performance boating equipment.
Prize announcements begin today and award notifications will go out shortly afterward.
Most prizes will be available to multiple winners, so the company said entrants have better chances to win than during any previous T-H Marine giveaway.