The Take Me Fishing campaign Web site received a 2009 Gold Circle Award from the American Society of Association Executives & The Center for Association Leadership for excellence and innovation in association communications, the Recreational Boating & Fishing Foundation announced.
TakeMeFishing.org was honored in the Issue Specific Web Site category.
"This is an outstanding accomplishment for RBFF," president and CEO Frank Peterson said in a statement. "We're pleased to be recognized by our peers and ASAE for our work that inspires participation in boating and fishing and protects our nation's waterways and fisheries."
Since relaunching the site in April 2008 with a new design, improved navigation and enhanced usability, TakeMeFishing.org has received more than 3.6 million unique visitors. The site's social network, Fishington, currently hosts more than 52,000 members.
An interactive game called "Catch A Boat," which was launched during National Fishing & Boating Week in June, has more than 46,000 participants.
The annual awards competition selects associations and non-profit organizations that have demonstrated excellence in communication within a number of categories, including annual reports, magazines, newsletters, blogs, podcasts, innovative communications and others.
This year, the competition received more than 300 entries.