Take Me Fishing survey details Web campaign


The Recreational Boating & Fishing Foundation announced visitors to the Taking Me Fishing campaign Web site rated their experience at an all-time high in a recent online survey.

More than 1,000 visitors said the Web site was the premier online destination for boaters and anglers to learn, plan, and prepare for a day on the water, as well as having a positive effect on visitors' boating and fishing behaviors.

"This is great news because it shows our efforts to improve the site and enhance user's boating and fishing experience is making a difference," said RBFF president and CEO Frank Peterson.

Addition findings include:

  • One-half of TakeMeFishing.org visitors (51 percent) indicated they had gone fishing 10 or more times in the last 12 months, significantly higher than non-site visitors (41 percent).
  • TakeMeFishing.org had a positive impact on visitors, with six in 10 reporting that the site was influential on their past fishing and boating behaviors, and more than eight in 10 reporting they plan to visit the site again in the future.
  • State fishing license purchases (among those seeking this type of information) significantly increased among visitors from 2008 (36.4 percent) to 2009 (47.7 percent).
  • One third of respondents (33 percent) reported that TakeMeFishing.org has contributed to their likelihood to go fishing in the next 12 months, with one quarter (26 percent) also reporting the site has contributed to their likelihood to go fishing from a boat in the same time period.
  • More than one third (37 percent) have visited the boating section on TakeMeFishing.org with eight in 10 indicating they were satisfied with the content.
  • Ten percent of respondents indicated they were Fishington members. Among this group, seven in 10 (70 percent) were satisfied with the features.