Technomarine Yachts, a 35-year-old brand based in Florida, added two brokers.
Technomarine said Craig Williams brings more than 39 years of experience in the yachting industry, including 20 as founder, co-owner and vice president of operations at Lazarra Yachts in Tampa, Fla.
While there he met deadlines and deliveries of more than 152 semicustom yachts while managing the operations of the company’s $120 million in annual sales, Technomarine said. He was directly responsible for all plant operations, including manufacturing, purchasing, maintenance and personnel, and he also worked closely with the accounting and engineering departments to meet or exceed their budgets.
Ricardo Ruelos also joined Technomarine as a yacht broker. Most recently he was founder and CEO of Madison Bay Holdings, a company that specialized in providing services that include sales, marketing and consulting, as well as product development and financial services, to some of the most prestigious and successful boat companies in the industry.
He also was CEO of Westship World Yachts, a manufacturer of luxury yachts ranging from 110 to 140 feet.
Both brokers will be based at Technomarine Yachts’ new sales location at Twin Dolphin Marina on the Manatee River in Bradenton, Fla. Technomarine said this will be its flagship marina on the west coast of Florida and that it will substantially upgrade the facility to accommodate bigger yachts, in addition to millions of dollars going into upgrading the existing location.
“By adding Craig and Ricardo to the brokerage team, as well as having them based out of our new location on the west coast of Florida, means we can better serve our growing customer base in that region,” Technomarine Yachts president Dennis Close said in a statement. “In just a short period of time we expect to be well established in the Gulf of Mexico and really look forward to working with our growing list of clients there.”