The Bass Federation renews Evinrude partnership


BRP and Evinrude renewed their partnership with The Bass Federation, making federation members eligible for product rebates, as well as contingency tournament funds through the expanded program.

The 2010 program offers an expanded voucher program, incentivizing potential engine purchasers to buy an Evinrude E-TEC outboard. A cash contingency has also been added to state federation winners running Evinrude E-TEC product at each state championship event.

"The TBF is the perfect match for our grassroots marketing efforts," said Yves Leduc, vice president-general manager for BRP's North American division. "The 30,000-plus membership and their participation in more than 20,000 fishing, youth and conservation events each year is a direct line to our core consumer target."

The Bass Foundation voucher program runs through March 31, 2011.

Click here for the full release.


Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.

Mercury and Crownline Make Supply Pact

Under the agreement, Mercury will be the exclusive outboard and sterndrive supplier for the boatbuilder.

Sea Tow Makes Executive Appointment

Thomas Spina, who has more than 25 years of maritime experience in a variety of roles, was named vice president of franchise operations.

Quick Hits: January 15, 2021

IBEX seeks proposals for session topics; Sensible Yacht Cordage changes hands

Godfrey Marine to Host Virtual Showcase

The event is to take place Jan. 23 and will include Godfrey pontoons and Hurricane deckboats.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Correct Craft Plans Expansions

The moves will allow additional growth for Nautique, Supreme, Ingenity and Watershed Innovation.