The Bass Federation renews Evinrude partnership


BRP and Evinrude renewed their partnership with The Bass Federation, making federation members eligible for product rebates, as well as contingency tournament funds through the expanded program.

The 2010 program offers an expanded voucher program, incentivizing potential engine purchasers to buy an Evinrude E-TEC outboard. A cash contingency has also been added to state federation winners running Evinrude E-TEC product at each state championship event.

"The TBF is the perfect match for our grassroots marketing efforts," said Yves Leduc, vice president-general manager for BRP's North American division. "The 30,000-plus membership and their participation in more than 20,000 fishing, youth and conservation events each year is a direct line to our core consumer target."

The Bass Foundation voucher program runs through March 31, 2011.

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