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The Boat House Group Announces Merger


The Boat House, a multi-store marine dealer with locations in the Midwest and Florida, has acquired Wisconsin-based Beacon Marine and its two locations in Sister Bay and Two Rivers.

The Boat House, which now includes 11 locations, will add several sales, storage and service facilities across Door County, Manitowoc and Milwaukee and continue selling Beacon’s Boston Whaler, Cobalt, Grady-White and Yamaha brands.

“This transaction is another pivotal step towards aggressively expanding our dealership’s footprint in the Midwest and represents our continued dedication to helping families create lifelong memories on the water,” The Boat Group CEO Kevin Code said in a statement.

Beacon’s existing employees and owner Jim Matson will remain on board.

“We are thrilled to announce the start of this new chapter for Beacon Marine and the incredible community of boaters we’ve had the honor of serving over the last 12 years,” Matson said in the statement. “While our name is changing, the employees, services, and brands our customers know and rely on will continue under the leadership of my trusted, long-time friends Kevin Code and Rick Gasaway.” 



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