The GPS Store, Inc., which is based in Ocean Isle Beach, N.C., is celebrating its 20th anniversary this month.
Founders Drew and Gina Reger have expanded their business from a walk-in store to a national business with online and phone sales.
“My wife and I came to North Carolina from New Jersey back in 1997, not knowing a sole,” said Drew, president of The GPS Store, in a statement. “We had good business relationships with Garmin and Magellan, at a time when handheld and automotive GPS was taking off. We found ourselves in the right place at the right time, and we worked hard seven days a week to make the most of it.”
The Regers registered the www.thegpsstore.com that year and went live with its first e-commerce website in 1998, the same year that Google got its start. They chose “The GPS Store” as a moniker because, at the time, sales of compact GPS units were exploding for cars, hikers and other adventurers. Today, the company carries a full line of electronics products and marine units including radar, chartplotters, echosounders, VHF radios, stereos and safety technologies. Still, the Regers have opted to keep the company’s original name. “When you’ve built a brand that is well-known, and a good reputation to go along with it, you don’t want to mess with it,” said Drew.
In 2002, the company moved to its current location, which has a hands-on retail showroom, customer service and sales staff, integrated warehouse and shipping and fulfillment operations. There are 16 people on staff, including four National Marine Electronics Association certified installers.
For its anniversary, The GPS Store, will offering exclusive discounts to customers from May 5 through the 15.