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DAME Awards Shortlist Announced


The jury overseeing the Metstrade DAME Design Awards said the quality and diversity of the entries are especially good this year. The awards, which will be presented Nov. 16 in Amsterdam during the Metstrade Breakfast Briefing, garnered 103 entries from 25 countries. The jury nominated 53 products as finalists.

“The DAME Awards has successfully driven the global marine leisure industry’s focus on the need for excellence in every aspect of product design for 30 years,” Metstrade director Niels Klarenbeek said in a statement. “That consistency is an incredible achievement for all involved, including the many exhibitors who have entered and those tasked with making difficult judgements.”


Eight marine industry experts comprise the 2021 jury. Due to travel restrictions, the judges used a hybrid format to meet, with those who could travel to Amsterdam providing live assessments of the entries.

“It was good to resume the full DAME Awards format for this 30th anniversary edition,” said yacht designer and DAME jury chair Andre Hoek. “One can never underestimate the value of being able to engage with products when assessing them.”

Hoek continued: “There was definite evidence among several entries this year of the need for a sustainable product life cycle and accessible design for novice users. These are critical aspects of design that must continue to improve as we move through this decade.”

The 57 products will be on display at the DAME Design Awards exhibition during Metstrade, which runs Nov. 16-18 at RAI Amsterdam. In addition, Metstrade TV will feature winners and jury members on all three days of the show.


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