Tiara partners with MRAA on dealer certification

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The Tiara Sport 38 LS is one of the company’s new outboard-powered models.

The Tiara Sport 38 LS is one of the company’s new outboard-powered models.

Tiara Yachts and its division Tiara Sport and the Marine Retailers Association of the Americas have partnered with the manufacturer, committing to a 3-year agreement to the Marine Industry Certified Dealer program.

To encourage participation by the dealer network, Tiara Yachts and Tiara Sport will offer a per-boat incentive to dealers who complete the certification process and maintain their status through the continuous certification program.

“We are very excited to partner with the MRAA on this program and launch it to our Tiara Yachts and Tiara Sport dealer network at our 2019 dealer summit,” Dave O’Connell, vice president of sales and marketing for Tiara Yachts and Tiara Sport, said in a statement. “Working towards continuous improvement education and training helps to build an all-around stronger Tiara dealer network.”

The dealer certification program provides boat and engine dealers with ways to focus them on improving their organizations through an emphasis on operations, employee management and customer satisfaction. In addition to committing to the program, Tiara has agreed to be an MRAA Platinum dealer.

“We are ecstatic to partner with Tiara Yachts and Tiara Sport dealer networks through the Marine Industry Certified Dealership program and MRAA partnership,” Liz Keener, MRAA’s certification manager, said in the statement. “Tiara continues to put focus on creating a culture of continuous improvement by encouraging and rewarding marine retailers who invest in education and training, specifically through the MICD program.”

The MRAA will be at Tiara’s 2019 dealer meeting to explain the partnership. 

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