Tiara unveils certified pre-owned program

Author:
Updated:
Original:

Tiara Yachts has launched a certified pre-owned program.

The CPO program has been in development for the last two years, and many aspects were modeled around similar programs for premium luxury auto makers, including BMW, Mercedes and Lexus.

Tiara’s Marine Industry Certified and Platinum Customer Service rated dealers will be the exclusive agents for this program.

Click here for information.

Holland, Mich.-based Tiara Yachts is a subsidiary of S2 Yachts, along with Pursuit Boats, of Fort Pierce, Fla.

Related

2020: A Timeline

Changes ahead, changes behind: A long, strange year.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: What We Learned

A cross- section of industry leaders weighs in.

Boatloads of New Boaters

The influx of newbies to recreational boating.

Inventory to Remain a Challenge in 2021

Retailer sentiment remained strong in October, but dealers see a shortage of boats as a hurdle for next year

Amplifying Our Collective Voice

In this time of immense change, we all must continue to position the industry for a redefined future

Fortune Favors the Bold

Viking and Valhalla Boat Works had quite a FLIBS.