Electric outboard manufacturer Torqeedo signed with Red Oak Marketing to utilize Red Oak’s electronic communications solutions for manufacturers with dealer networks.
Torqeedo has gained six dealers through Red Oak's educational e-mail campaigns, the company said.
Red Oak created two campaigns to educate dealers about Torqeedo's electric outboards. The first went to more than 4,800 U.S. prospects and more than 300 in the United Kingdom.
More than 7 percent of dealers who received the e-mail opened it and followed through to the landing pages.
“Red Oak's nurture marketing has been very beneficial for us,” said Christoph Ballin, Torqeedo managing partner. “We've seen great results and have added new dealers to our network due to the success of these strategic e-mail campaigns.”
The second campaign reached more than 4,800 U.S. prospects, with 11 percent of dealers following through to the landing pages.