Trade group promotes Massachusetts referral program


The Massachusetts Marine Trades Association is encouraging seaside marinas to participate in the Stay Local Boat MA Transient Referral Program.

The reciprocal program, launched in 2009, encourages seasonal guests to visit participating destination marinas in exchange for reduced transient dockage rates. For $50 to $200, participating marinas are given a discount card to hand to every customer and logo placement on two websites, and, the latter being highly trafficked, thanks to MMTA owning the Massachusetts tide charts.

Designed to promote the concept of “vacationing at home,” the Stay Local program keeps boating-related tax dollars local while extending thanks for customer loyalty shown at coastal marinas statewide.

“The program encourages boaters to travel along the Massachusetts coast and explore destination marinas along the way while at the same time saving money," program founder and Newburyport Marinas business manager Randall Lyons said in a statement.


2020: A Timeline

Changes ahead, changes behind: A long, strange year.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: What We Learned

A cross- section of industry leaders weighs in.

Boatloads of New Boaters

The influx of newbies to recreational boating.

Inventory to Remain a Challenge in 2021

Retailer sentiment remained strong in October, but dealers see a shortage of boats as a hurdle for next year

Amplifying Our Collective Voice

In this time of immense change, we all must continue to position the industry for a redefined future

Fortune Favors the Bold

Viking and Valhalla Boat Works had quite a FLIBS.