Trade group promotes Massachusetts referral program

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The Massachusetts Marine Trades Association is encouraging seaside marinas to participate in the Stay Local Boat MA Transient Referral Program.

The reciprocal program, launched in 2009, encourages seasonal guests to visit participating destination marinas in exchange for reduced transient dockage rates. For $50 to $200, participating marinas are given a discount card to hand to every customer and logo placement on two websites, www.staylocalboatma.com and www.boatma.com, the latter being highly trafficked, thanks to MMTA owning the Massachusetts tide charts.

Designed to promote the concept of “vacationing at home,” the Stay Local program keeps boating-related tax dollars local while extending thanks for customer loyalty shown at coastal marinas statewide.

“The program encourages boaters to travel along the Massachusetts coast and explore destination marinas along the way while at the same time saving money," program founder and Newburyport Marinas business manager Randall Lyons said in a statement.

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