Dealers who want to give feedback on current market conditions and sentiment are invited to participate in a brief five-question survey with room for optional comments.
The Pulse Report — administered in conjunction with Baird Research, the Marine Retailers Association of the Americas, and Trade Only Today — analyzes industry data points such as new-boat demand, inventory levels and access to credit.
The reports also include the Marine Retail Sentiment Index, a confidence index for retailers. It provides a glimpse into how dealers feel about current and future market conditions.
Each month the fifth question will change based on current trends and conditions.
The MRAA and Baird Research launched the Pulse Report in 2013 as the first of its kind for marine retailers. Trade Only now partners with Baird to participate in distributing the survey and reporting its results.
Click here for a link to the April survey.