Just weeks after signing on for a second year of partnering with Discover Boating — and days before returning to a summer tour — country music artist Jake Owen was on the Cumberland River in Nashville, Tennessee, filming a promotional spot.
“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV. “I love the reach Discover Boating has, from dealerships to consumers to marinas. It goes hand in hand with what I do and what I love.”
Later in the day, Owen worked with Discover Boating to host a live Twitter Q&A (@jakeowen), where fans were encouraged to submit boating questions.
“I like reaching out to fans to let them know about my boating and where they can go to learn more about boating. It’s great interaction directly with the fans,” Owen said. “It’s a cool way to connect and deliver that instant gratification we all want. To me that’s what helped make my career, interacting with people.”
On July 8, Owen, who scored hits with “Beachin’ ” and “Barefoot Blue Jean Night” among others, returns to this summer’s Big Revival Tour with fellow boat-loving country music star Kenny Chesney.
“Kenny has a beautiful Riva. It looks like a James Bond boat,” Owen said. “We talk a lot about boats and beaches and the water.”
Owen said its tough to find time for boating while on tour. “But I take advantage of any opportunities that come up. When I’m home, I have a little girl — she’s almost 3 — and she just loves it.”
In the coming months, expect to see more of Owen, showing off his wakesurfing skills and promoting the boating lifestyle through Discover Boating.
“I’ve had sponsors and partnerships in the past, but it’s hard to find partnerships that go together so seamlessly. I genuinely love boating. There’s no pretending,” he said. “It’s just easy to do these things with them because I love doing them anyway. And it allows me to reach people who may not love country music, but they love boating.”