Turkish Tender Builder Targets North American Market

Author:
Publish date:
The Axis 11 foot, 2-inch tender. The Axis line includes six models from 10 feet, 2 inches to 17 feet, 5 inches.

The Axis 11 foot, 2-inch tender. The Axis line includes six models from 10 feet, 2 inches to 17 feet, 5 inches.

Northstar Boats, which is headquartered in Izmir, Turkey, is looking to position its Axis tenders in the North American market.

The company has named Nautical Ventures and its five locations in Florida as its dealer for North America, the Caribbean and Mexico.

“As one of the largest tender dealers in the world, we recognize Nautical Ventures ability to help us launch our line of AXIS boats to the American and Caribbean marketplace,” said Northstar Boats president Cengiz Arsay in a statement.

Northstar 2

The Axis line includes six models from 10 feet, 2 inches to 17 feet, 5 inches. Standard features include hydraulic steering; fuel system with tank gauge and water separator; an electrical system with LED lights and an automatic bilge pump; a swim ladder; and USB charging port.

Nautical Ventures’ experience introducing other European boat brands to the United States will “prove to be a valuable asset to our company,” added Arsay.

Northstar's tenders earned the Good Design Award 2019 from the Turkish Ministry of Trade and Industrial Designers Society. 

“Northstar has certainly raised the high-bar with the launch of their Axis tenders,” said Nautical Ventures CEO Roger Moore. “From the high-caliber build, to the tight tolerances in construction, to the feature-filled details throughout the boat, these tenders rival the traditional premium brands but without the premium price tag.” 

Related

2020: A Timeline

Changes ahead, changes behind: A long, strange year.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: What We Learned

A cross- section of industry leaders weighs in.

Boatloads of New Boaters

The influx of newbies to recreational boating.

Inventory to Remain a Challenge in 2021

Retailer sentiment remained strong in October, but dealers see a shortage of boats as a hurdle for next year

Amplifying Our Collective Voice

In this time of immense change, we all must continue to position the industry for a redefined future

Fortune Favors the Bold

Viking and Valhalla Boat Works had quite a FLIBS.