Skip to main content

Turning fly-fishing and paddle-boarding into high-ticket items

An Armani stand-up paddleboard. A flax-fiber fly-fishing rod with a sycamore handle.

Two of the 10 gift ideas listed in the Wall Street Journal Magazine’s 2019 Luxury Gift Guide are related to the water.

Following its first recommendation of an $11,000 diamond- and bevel-cut vase, the magazine lists standup paddleboards — one from Chanel and the other by Armani — under the caption, “Just add water.”

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

The Chanel paddleboard goes for $23,000; the price of the Emporio Armani SUP is upon request.

The third gift idea is for the high-rolling flyfishing enthusiast.

“For fashionable anglers everywhere, a high-design fishing set includes a wicker-and-calfskin creel, a flax-fiber fly-fishing rod with a sycamore handle, Victorian flies for trout and salmon and a few feathered lucky charms,” writes the magazine.

The price tag for all of that? Hermès creel, $14,900; fishing rod, $11,800; charm, $700; and lures, $700.



MIASF Holds Annual Meeting

The South Florida trade organization announced new and reelected members, handed out awards, and arranged presentations by business leaders.


Gas Reaches Record $4.59 Per Gallon Average

With Memorial Day weekend approaching, the summer driving and boating seasons will contribute to continued demand for gasoline.


Power Lodge Acquires Miller Marine

The deal gives marine and powersports dealer Power Lodge four locations in Minnesota and one in Florida.


Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.


Scania Appoints President of U.S. Operations

Company veteran Jorg Franzke replaces Håkan Sterner, who is returning to Sweden.


Promote Safe Boating Week; a Fishing Icon Passes

The May 21-27 observance takes on heightened importance with the thousands of newcomers to boating. Meanwhile, bass fishing lost a legend with the death of Ray Scott.


Azimut-Benetti Booked $2.1B in 2021 Backlog

The builder said new models and a “diversified product portfolio” drove sales growth to record levels.