Turning fly-fishing and paddle-boarding into high-ticket items

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An Armani stand-up paddleboard. A flax-fiber fly-fishing rod with a sycamore handle.

Two of the 10 gift ideas listed in the Wall Street Journal Magazine’s 2019 Luxury Gift Guide are related to the water.

Following its first recommendation of an $11,000 diamond- and bevel-cut vase, the magazine lists standup paddleboards — one from Chanel and the other by Armani — under the caption, “Just add water.”

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

The Chanel paddleboard goes for $23,000; the price of the Emporio Armani SUP is upon request.

The third gift idea is for the high-rolling flyfishing enthusiast.

“For fashionable anglers everywhere, a high-design fishing set includes a wicker-and-calfskin creel, a flax-fiber fly-fishing rod with a sycamore handle, Victorian flies for trout and salmon and a few feathered lucky charms,” writes the magazine.

The price tag for all of that? Hermès creel, $14,900; fishing rod, $11,800; charm, $700; and lures, $700.


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