Turning fly-fishing and paddle-boarding into high-ticket items

Author:
Publish date:

An Armani stand-up paddleboard. A flax-fiber fly-fishing rod with a sycamore handle.

Two of the 10 gift ideas listed in the Wall Street Journal Magazine’s 2019 Luxury Gift Guide are related to the water.

Following its first recommendation of an $11,000 diamond- and bevel-cut vase, the magazine lists standup paddleboards — one from Chanel and the other by Armani — under the caption, “Just add water.”

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

Armani and Chanel (above) have jumped into the high end of the paddleboard business.

The Chanel paddleboard goes for $23,000; the price of the Emporio Armani SUP is upon request.

The third gift idea is for the high-rolling flyfishing enthusiast.

“For fashionable anglers everywhere, a high-design fishing set includes a wicker-and-calfskin creel, a flax-fiber fly-fishing rod with a sycamore handle, Victorian flies for trout and salmon and a few feathered lucky charms,” writes the magazine.

The price tag for all of that? Hermès creel, $14,900; fishing rod, $11,800; charm, $700; and lures, $700.

Related

Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.

Mercury and Crownline Make Supply Pact

Under the agreement, Mercury will be the exclusive outboard and sterndrive supplier for the boatbuilder.

Sea Tow Makes Executive Appointment

Thomas Spina, who has more than 25 years of maritime experience in a variety of roles, was named vice president of franchise operations.

Quick Hits: January 15, 2021

IBEX seeks proposals for session topics; Sensible Yacht Cordage changes hands

Godfrey Marine to Host Virtual Showcase

The event is to take place Jan. 23 and will include Godfrey pontoons and Hurricane deckboats.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Correct Craft Plans Expansions

The moves will allow additional growth for Nautique, Supreme, Ingenity and Watershed Innovation.