British Marine said it has formed a partnership with Informa Exhibitions, organizer of the London On-Water Boat Show. The U.K.’s national marine trade association says it wants to “deepen the show’s ties” with the yachting and boating industry, while enabling builders, brokers, and equipment and service providers to participate in “shaping the development and growth” of the show.
British Marine announced last May that it was cancelling the London Boat Show because of poor sales and attendance.
“We are delighted to confirm our partnership with the London On-Water Boat Show and are very excited to be working with them to deliver a world class luxury event in this historic location at the heart of the capital,” said British Marine CEO Lesley Robinson in a statement.
The London On-Water Boat Show will take place in May at St. Katharine Docks.
“The redesign of the Docks layout by Camper and Nicholsons Marinas took into account the hosting of future marina-based events throughout the year, such as the Clipper races and Classic Boat Festival and now the established London On-Water Show,” said Paul Tetlow, marina general manager at St. Katharine Docks. “It is always a pleasure to see the Docks so active and busy.”
Informa Exhibitions organizes the Monaco Yacht Show and Fort Lauderdale International Boat Show, and it recently added the London On-Water Boat Show to its portfolio.