U.S. Outboard sales hit 13-year high

Author:
Publish date:

The National Marine Manufacturers Association today reported that outboard sales increased for the eighth consecutive year in 2019, reaching a 13-year high. NMMA reported the data in today’s Currents e-newsletter as the first section of its 2019 U.S. Recreational Boating Statistical Abstract.

“We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200-hp-plus, accounting for 27 percent of sales, and sales of 300-hp-plus engines up 18 percent,” said Vicky Yu, director of business intelligence for NMMA. “After a pickup in nearly all high-volume categories in the fourth quarter, inventory turns are healthy, and manufacturers are expanding capacity in anticipation of demand. We expect another growth year for outboard engines sales in 2020.”

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.