U.S. Outboard sales hit 13-year high

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The National Marine Manufacturers Association today reported that outboard sales increased for the eighth consecutive year in 2019, reaching a 13-year high. NMMA reported the data in today’s Currents e-newsletter as the first section of its 2019 U.S. Recreational Boating Statistical Abstract.

“We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200-hp-plus, accounting for 27 percent of sales, and sales of 300-hp-plus engines up 18 percent,” said Vicky Yu, director of business intelligence for NMMA. “After a pickup in nearly all high-volume categories in the fourth quarter, inventory turns are healthy, and manufacturers are expanding capacity in anticipation of demand. We expect another growth year for outboard engines sales in 2020.”

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