U.S. Reel picks marketing and PR team

Author:
Updated:
Original:

U.S. Reel of St. Louis appointed Adventure Advertising of Buford, Ga., and the Walker Agency of Scottsdale, Ariz., to lead its marketing and public relations efforts.

“Both agencies have category experience in fishing tackle and are well-known in the fishing tackle industry,” said U.S. Reel president Fred Kemp, in a statement.

Mike Walker will head the public relations effort and Bruce Hyer from Adventure will take the lead in advertising.

Related

Tommy’s Slalom Shop Adds Dealer

Boulder Boats has locations in Nevada, Arizona and California.

Trade Only Today Returns Tuesday

The daily e-newsletter will not publish Monday, Jan. 18, in observance of Martin Luther King Day.

Mercury and Crownline Make Supply Pact

Under the agreement, Mercury will be the exclusive outboard and sterndrive supplier for the boatbuilder.

Sea Tow Makes Executive Appointment

Thomas Spina, who has more than 25 years of maritime experience in a variety of roles, was named vice president of franchise operations.

Quick Hits: January 15, 2021

IBEX seeks proposals for session topics; Sensible Yacht Cordage changes hands

Godfrey Marine to Host Virtual Showcase

The event is to take place Jan. 23 and will include Godfrey pontoons and Hurricane deckboats.

Boat Shows Throttling Up

2021 is bringing a new paradigm to the winter boat show season.

Correct Craft Plans Expansions

The moves will allow additional growth for Nautique, Supreme, Ingenity and Watershed Innovation.