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U.S. Reel picks marketing and PR team

U.S. Reel of St. Louis appointed Adventure Advertising of Buford, Ga., and the Walker Agency of Scottsdale, Ariz., to lead its marketing and public relations efforts.

“Both agencies have category experience in fishing tackle and are well-known in the fishing tackle industry,” said U.S. Reel president Fred Kemp, in a statement.

Mike Walker will head the public relations effort and Bruce Hyer from Adventure will take the lead in advertising.

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