Unified Marine Inc., maker of the SeaSense line of marine parts and accessories, is offering what is said to be the first limited lifetime warranty across its entire product line.
“No other marine parts and accessories manufacturer has had the courage to take this step,” Unified Marine founder and CEO David Nirenberg said in a statement. “However, we are so confident about the outstanding quality and durability of our entire line of products that we're proud to stand by them for as long as they're in use. It's one more way we're making boating more enjoyable while reducing the hassles.”
As part of the campaign, SeaSense also has redesigned its website, which will feature more information about its products, as well as tips and advice to help increase boating safety and enjoyment.
The announcement culminates several months of buildup that featured a series of advertisements and the introduction of a new area of the SeaSense website as part of SeaSense's “New Idea” marketing campaign.
Visitors to the website were offered the chance to register for the new SeaSense newsletter, which will include information about new products, promotions and the company.