United Yacht Sales said its sales increased by more than 40 percent in 2018. The Stuart, Florida-based company issued a statement saying that a strong stock market, increased marketing efforts and new brokers were responsible for the growth in sales.
“We had a very good year,” said Peter Schmidt, owner and CEO of United Yacht Sales, in the statement. “We re-branded our company this year to better relate to all of the different markets our 25-plus offices are in from South Florida to the Northeast, Canada, and across the world.”
Schmidt said the increases in marketing helped attract more than 30 new brokers. The company also told Trade Only Today that it experienced increases in average sales prices of each deal. United sold just under 500 boats, with the largest being a Benetti 197’. It was larger than any other boat the company sold in 2017.
“We have strong momentum going into 2019,” noted Schmidt.