US Sailing signs deal with whisky brand

Author:
Updated:
Original:

US Sailing, the national governing body of the sport, and Old Pulteney, a leading single-malt Scotch whisky brand, formed a new partnership that names Old Pulteney as a sponsor and the "Official Scotch of US Sailing."

The sponsorship agreement includes direct financial support for the organization, including support for select US Sailing Adult National Championships and Speaker Series events. Old Pulteney will be present for onshore social events and cocktail receptions during these programs.

"We are excited to have Old Pulteney on board with US Sailing," executive director Jack Gierhart said in a statement. "Their support will help us expand our Speaker Series, strengthen our adult championships and enhance the social aspect of these events."

Old Pulteney was founded in 1826 and is crafted at the Pulteney Distillery in Wick, Scotland. The brand has a longstanding association with the sea and is known as the Maritime Malt.

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.