USWatercraft LLC, the parent company of brands that include Alerion Yachts, True North Yachts and C&C Yachts, expanded its management team by hiring Nick Fawle as head project manager and Sarah Fawle as vice president of marketing and communications.
The pair will further develop and drive USWatercraft's portfolio of brands.
"We are thrilled to have Sarah and Nick in the USWatercraft family," company president Randy Borges said in a statement. "Bringing Sarah and Nick onto the team demonstrates our strong commitment to USWatercraft's rapidly expanding dealer network, as well as our dedication to product development. Having recently announced four new models, the True North 50, True North 34Mkll Outboard Express, the C&C 30 and Redline 41, the timing couldn't be better."
The pair bring more than 20 years of combined experience in the marine industry, managing companies and brands in Europe as well as the United States.
“It's an extremely exciting time to be joining USWatercraft," said Sarah Fawle, who brings 15 years of brand management leadership experience to the company. "USWatercraft's strong growth trajectory and commitment to product diversification in the market is phenomenal, and I look forward to integrating their premium brands and building on their strong reputation for customer service and product quality."
Nick Fawle will focus on providing correspondence among dealers, customers and the factory throughout the build process. "I am excited to be joining USWatercraft, who are so well known for their product quality, leadership in the industry and commitment to client service,” he said.