USWatercraft announces personnel moves


USWatercraft LLC, the parent company of brands that include Alerion Yachts, True North Yachts and C&C Yachts, expanded its management team by hiring Nick Fawle as head project manager and Sarah Fawle as vice president of marketing and communications.

The pair will further develop and drive USWatercraft's portfolio of brands.

"We are thrilled to have Sarah and Nick in the USWatercraft family," company president Randy Borges said in a statement. "Bringing Sarah and Nick onto the team demonstrates our strong commitment to USWatercraft's rapidly expanding dealer network, as well as our dedication to product development. Having recently announced four new models, the True North 50, True North 34Mkll Outboard Express, the C&C 30 and Redline 41, the timing couldn't be better."

The pair bring more than 20 years of combined experience in the marine industry, managing companies and brands in Europe as well as the United States.

“It's an extremely exciting time to be joining USWatercraft," said Sarah Fawle, who brings 15 years of brand management leadership experience to the company. "USWatercraft's strong growth trajectory and commitment to product diversification in the market is phenomenal, and I look forward to integrating their premium brands and building on their strong reputation for customer service and product quality."

Nick Fawle will focus on providing correspondence among dealers, customers and the factory throughout the build process. "I am excited to be joining USWatercraft, who are so well known for their product quality, leadership in the industry and commitment to client service,” he said.


Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.

2020 On Track for More Than 300,000 Boat Registrations

It’s the highest number since 2007, when there were almost 400,000 boats registered for the year.

A United Industry Voice Impacts Summer Sales

The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.

Boating Writer Scholarship Now Open

The BWI Active Interest Media Boating Journalist Scholarship is now accepting applications through January 15. College students are encouraged to apply for the $3,000 scholarship.

Quick Hits: November 24, 2020

Bluewater Yacht Sales expands; ICOMIA issues yacht coatings guide; and Elcome expands forecasting services.

Iris Innovations Launches Garmin OneHelm Compatible Camera and Alarm Management System

The UK-based company’s new products allow users to manage all onboard cameras and alarms via Garmin MFDs.