ValvTect celebrates its 25th anniversary

Author:
Updated:
Original:

When Jerry Nessenson told his wife in 1987 that he planned to start a fuel additive company, she took a dim view of the idea.

Nessenson had spent 20 years in the oil business, first at Texaco and later building one of the nation’s largest fuel distributors.

The Nessensons had four children in college, and starting a business that sold fuel additives only a few fuel distributors used didn’t seem like a good idea. But Nessenson went ahead and this year ValvTect Petroleum, the company he founded, is celebrating its 25th anniversary.

“When I was hired by Texaco they noticed I had served in the Marines, so they figured I knew something about marinas and assigned me to help develop Texaco’s StarPort marketing program,” Nessenson said in a statement. “In the ’70s I bought my first boat and became familiar with boating and the fuel-related problems boaters have.”

“I actually started ValvTect in 1984 when the EPA announced they were eliminating leaded gasoline,” Nessenon added. “Because 30 percent of the gasoline we sold was leaded, I figured there was something to replace it and started to market ValvTect (for valve protection) Lead Substitute to our wholesale gasoline customers and to farms and marinas.”

“Being one of the few companies to use an antigel additive instead of kerosene to winterize diesel fuel, I started to sell our diesel customers an antigel additive. When it became time to leave the fuel distributor, I thought if I could show other fuel distributors how to use fuel additives to improve their business, I could make a business out of it. I guess it worked, as 25 years later ValvTect has become one of the nation’s largest fuel additive suppliers.”

In 2005, the company developed the ValvTect Marine Fuel brand, which is now sold at nearly 600 of the nation’s marinas. Today Northbrook, Ill.-based ValvTect supplies more than 400 fuel distributors, who market treated fuels under ValvTect’s brands of Diesel Guard, AgriGuard, ThermoGuard and ValvTect Marine Fuels, and many of the nation’s largest fleets, railroads, some refiners and engine manufacturers.

Click here for the full release.

Related

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.

Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

Focusing on Education

A seasonal break means staff training becomes paramount.

Phases and Stages

Anticipating the changes that lie ahead in 2021

Competition for Florida Yards?

Big plans for a Dominican hurricane hole.

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.

Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.