Skip to main content

ValvTect responds to Star brite lawsuit

ValvTect Petroleum Products said it filed a response to the lawsuit filed by Star brite that alleged a ValvTect comparison ad contained false information.

In ValvTect's response, it denied all of Star brite's allegations and filed its own charges against Star brite for false advertising, deceptive and unfair practices.

In its counterclaim, ValvTect alleges that Star brite made false and misleading statements in Star brite's PowerPoint presentation that falsely indicated, among other things, that ValvTect Ethanol Gasoline Treatment voids a warranty, caused excessive carbon deposits and contained alcohol and soap.

The counterclaim also alleges that Star brite has engaged in unfair and deceptive acts and practices by making exaggerated, unsupported, and/or misleading statements and performance claims for its StarTron Enzyme Gasoline Treatment.

"We believe Star brite's actions were and continue to be unethical, unscrupulous and substantially injurious to ValvTect as well as to the general public by disseminating false and misleading statements about ValvTect Ethanol Gasoline Treatment and false performance claims about StarTron," ValvTect president Jerry Nessenson said in a statement.

Star brite president Peter Domau called ValvTect's filing "a deceptive measure to try and confuse some issues," noting that a federal court in Fort Lauderdale previously granted Star brite's motion for a preliminary injunction against ValvTect Petroleum Products in the lawsuit over comparison advertisements from ValvTect.

Domau told Soundings Trade Only this morning that his company was doing well, was a leader in the market and that it's up to the public to decide which product is best.

"No one wants to hear this anymore," he said of ValvTect's statements. "It's really childish. It's ridiculous. It's total, total stupidity."

The court previously ordered ValvTect to stop running advertisements stating that certain lab tests show ValvTect Ethanol Gasoline Treatment outperforms Star brite's Star Tron Enzyme Fuel Treatment.

That motion was only a preliminary hearing. The case is set for a hearing next year.

Click here for ValvTect's full statement.

Related

1_AdobeStock_175388620

Clearing the Waterways

In Florida, in the aftermath of Hurricane Ian, it was estimated that there were 6,000 derelict boats in southwest part of the state. In most cases, boat owners don’t know resources are available to remove them because until recently there weren’t many.

1_AdobeStock_40421038

A Window on the World

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.

1_BRP

BRP Announces Mexico Production Facility

The $165 million plant will open in early 2025 in Chihuahua and create up to 1,300 jobs while bolstering production capabilities.

1_COAST. GUARD.FOUNDATION

C.G. Foundation Announces Scholarships

The program each year awards more than $500,000 to qualifying children of active duty, active duty reserve and retired Coast Guard members.

PROPSPEED-HIRES

Propspeed Expands U.S. Sales Team

Josh McGuire and Cole Barone were named regional sales managers for the Northeast and West Coast.

NEWPORT-IMPACT

Newport Boat Show Had $26.1M Impact

The September show drew more than 40,000 attendees last year, with boat sales estimated at $35 million to $40 million.

AdobeStock_182031788

Consumers Feel a Bit Better

A key measure of U.S. consumer confidence rose in December as the economy added 223,000 jobs, the smallest gain in two years. The Conference Board reported that its Consumer Confidence Index rose to 108.3 from 101.4 in November.

1_AdobeStock_272924647

How the ABYC Creates Standards

Standards are a full-time mission for the ABYC that goes beyond simply putting out a new supplement every July. As an organization built on a tradition of common-sense and real-world experiences, the ABYC works on standards development year-round with its Project Technical Committees.

1_5d02b934eb29f602144abe88

Year Three of Five

Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.