Vessel Vanguard names chief marketing officer

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Web-based subscription service Vessel Vanguard appointed David Hensel as chief marketing officer.

Hensel most recently was director of brand and marketing for Grand Banks Yachts, where he worked for nearly a decade.

Hensel will lead Vessel Vanguard’s marketing and brand-building programs, as well as contribute to a wide range of corporate, product and business development activities.

“I am incredibly pleased to welcome David to the Vessel Vanguard team,” Vessel Vanguard founder and CEO Don Hyde said in a statement. “During his tenure at Grand Banks, David collaborated very proactively with us to grow and improve our platform in ways that benefit boatbuilders, dealers and owners alike. When it came time to address the growing needs of our business, David was a natural fit. We’re very happy to have him on board.”

Prior to joining Grand Banks, Hensel co-founded and held top positions at three Seattle-based businesses, including a biotech company, a marketing services firm and an innovative solutions company for aging adults and their families.

“I’ve spent a good part of my career building inventive solutions for important and emerging market sectors, so I immediately saw the value in Vessel Vanguard and appreciated the power and elegance of its platform,” Hensel said in a statement. “I was happy to bring Grand Banks on board as one of the first manufacturer partners, and I’m very excited now to join Vessel Vanguard as the company continues to grow and expand its services.”