Vetus-Maxwell wins IBEX video award

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Vetus-Maxwell received the Best Company Video award Tuesday at IBEX for its humorous "Vetus Superstore" promotional film.

The film is part of a three-part video series that was released during the summer. The International BoatBuilders’ Exhibition and Conference is being held in Louisville, Ky.

Click play to watch the video.

The video features CEO Jay Stockmann of Vetus America acting the part of a shopper looking for help rebuilding a 24-foot Topaz. The Vetus employee, played by sales manager Chris DeBoy, is able to match each of Stockmann’s product requests from bow to stern. The video concludes with Stockmann suffering bladder control issues and asking for the “head.”

DeBoy takes the request literally and hands him a Vetus toilet.

Despite its comical tone, the video is meant to demonstrate the breadth of products and marine systems that Netherlands-based Vetus-Maxwell can provide, the company said in a press release announcing the award.

The three-minute video is available at the VetusMaxwell Youtube page.


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