VIDEO: Active Interest Media joins with NMEA on digital offering

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The Active Interest Media Marine Group teamed up with the National Marine Electronics Association to co-sponsor a new digital magazine covering the latest in today’s marine electronics.

This new magazine — titled the 2015 Marine Electronics Source Book — will cover 18 product categories and include editorial overviews of the categories, product advertorials, embedded video tutorials and direct, trackable hyperlinks back to the product manufacturers.

“There is nothing else like this in the marine industry today, and it will be a very valuable and complete online resource for in-market marine electronics buyers,” publisher Chris Kelly said in a statement.

“Essentially, this is a digital version of the successful magazine we used to publish at PMY back in the ’90s, but this one has embedded instructional videos, viral and lead-gen capabilities and will be online selling for the advertisers 24/7/365 through the end of 2015.”

AIM Marine/NMEA Digital Magazine Introduction from Capt. Chris Kelly on Vimeo.

In addition to the product coverage and descriptions, the magazine will have a handy directory of all NMEA dealers nationwide so consumers can easily contact their nearest dealer.

Initial distribution for the magazine will be 250,000 emails sent to AIM Marine e-newsletter subscribers, along with additional distribution from NMEA dealers around the country to their existing customers. It will then be supported by online and print advertising throughout the year across the AIM Marine Group magazines, websites and e-newsletters. AIM is the owner of Soundings Trade Only.

“NMEA dealers and manufacturers strive to provide innovative products and reliable, high-quality service to boaters everywhere,” said Bruce Cole, manager of the NMEA’s Marine Electronics Journal. “The digital 2015 Marine Electronics Source Book will provide boaters everywhere with the latest information on new products, new features and where to find high-quality dealers. We think boaters will like the concept and the format.”

Complete information is available by contacting contact Chris Kelly at ckelly@aimmedia.com or by calling (407) 388-4120.

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