VIDEO: America’s Cup mobile app wins Emmy - Trade Only Today

VIDEO: America’s Cup mobile app wins Emmy

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The America’s Cup mobile app was honored with an Emmy Award in the Outstanding New Approaches-Sports Event Coverage category.

The win came in a new category at the Emmy Awards and it recognizes a shift in how the sport of sailing is covered and consumed.

Through the app, fans were able to get race results, video, race animation graphics, wind and tide information and photos and chat, all in real time, on their tablet or phone anywhere in the world. The app was developed with Animation Research Ltd.

With five nominations, the America’s Cup was among the most recognized events or leagues at the Sports Emmy Awards. This follows a previous Sports Emmy Award for Technical Innovation for AC LiveLine, a graphics package that allowed information and graphics to be overlaid on live TV pictures, adding layers of information to the live broadcast.

“It’s not often that you have an opportunity to transform the way a sport or an event reaches its fans,” America’s Cup director of technology Stan Honey said in a statement. “With the America's Cup mobile app, AC LiveLine and the other broadcast innovations we have made a sport that in the past could be difficult to follow into one that is now impossible to ignore.”

“We had two main goals when we approached this last America’s Cup,” said Oracle Team USA skipper Jimmy Spithill, who was in New York for the Sports Emmy Awards ceremony.

“We wanted to win the race, which we did, thankfully. But we also wanted to make our sport more exciting and accessible to casual viewers and general sports fans through better television and multimedia production. These five nominations, and especially this award for the mobile app, is recognition for all the people who worked so hard to achieve that vision.”

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