The Marine Industry Certified Dealership Program unveiled an online video promoting the recently restructured program, which has seen a 33 percent increase in participation since it was unveiled last fall.
The video highlights the next generation of the program, which allows certification at three levels, based on varying degrees of cost and commitment.
Jon Kukuk, owner of Nest Egg Marine in Marinette, Wis., says he likes that the new structure makes certification more affordable.
“This actually could end up making you money — on top of the fact that you’re going to be a better dealer and you should be making money, anyway,” Kukuk said in a statement issued by the Marine Retailers Association of the Americas, the group that manages and markets the program for Grow Boating.
Changes to the program were unveiled in November at the 2013 Marine Dealer Conference & Expo in Orlando. The video provides a brief, easily digestible overview of the new program and what dealer reaction has been to the rollout.
Dealers are excited about the new program, MRAA certification director Sonja Moseley said.
“Dealers are not only receptive to the new three-tier approach, but many have demonstrated renewed interest in becoming — and staying — certified,” Moseley said. “Just four months after the new program was unveiled, we’ve already seen a 33 percent increase in participation.”