Video expert to speak at MMA meeting in Miami


A leading YouTube and video marketing expert will demonstrate what this rapidly growing social network can do to positively affect business during a keynote presentation for the Marine Marketers of America at the upcoming Miami International Boat Show.

The presentation is set for 3 p.m. Feb. 17 during the association's annual meeting.

Titled "The Secrets Behind What YouTube Can Do For You," the program will feature a presentation by Julie Perry, social media director at Blastmedia and a contributing author to the book, "Success Secrets Of The Social Media Marketing Superstars."

Perry made waves in the boating industry in 2006 when she authored the book, "The Insiders' Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous."

She will discuss how to get started on YouTube and provide tips for getting quick results. She also will demonstrate how effective YouTube can be for driving targeted traffic to websites and will explore video search engine optimization, Google analytics, branding, online visibility and generating buzz.

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