Get On Board, an industry-wide campaign that highlighted the health benefits of boating and fishing during the pandemic and gave consumers information about how to get involved, generated 1.8 billion impressions and more than 20 million online video views.
The campaign — a collaboration between Take Me Fishing and Discover Boating — reached these potential boaters and anglers during a time that consumer interest in safe outdoor recreation was at an all-time high.
“We joined forces with the National Marine Manufacturers Association and Marine Retailers Association of the Americas to create a first-of-its-kind industry-wide effort, which uniquely positioned us to tell our story to new and existing audiences in a more impactful way,” said Frank Peterson, president and CEO of the Recreational Boating and Fishing Foundation, in a statement.
“We are thrilled to see an influx in participation and to have strategically sparked more meaningful engagements, including a 167 percent year-over-year increase in digital traffic to Take Me Fishing,” said Peterson. “Reaching new audiences is invaluable to bringing in the next generation of boaters and anglers in an organic way.”
Check out a video here highlighting some of the campaign’s accomplishments.