Skip to main content
Updated:
Original:

VIDEO: Midwest Industries marks its 60th anniversary

Midwest Industries is celebrating 60 years in business, having evolved from its roots as an agricultural product company to a marine industry player with its ShoreStation boat lifts and ShorLand’r boat trailers.

The Iowa-based company hosted an open house for its dealers and employees to honor the hard work that helped the business achieve the milestone.

Plant tours, food and entertainment were offered to all who attended. Midwest Industries kicked off the celebratory year by winning a National Marine Manufacturers Association Innovation Award for its ShoreStation FlexPower hydraulic boat lift and its unique boat house and piling mount applications.

Midwest Industries was founded by Byron Godbersen in 1954, who first achieved commercial success with his bolster hoist, an underbody wagon hoist used to tilt a grain box, emptying its contents.

When the 1950s drew to a close, Godbersen's passion for boating only grew stronger. He produced what would eventually become the first ShoreStation Boat Lift, debuting it at the 1959 Minneapolis trade show.

He patented the first ShoreLand'r boat trailer in 1971. More than 1.5 million of the trailers have been sold.

In 2012, Midwest Industries developed a new ShoreStation lift system.

"Fast, easy to use and maintenance-free, ShoreStation's remote makes it so I can operate the lift as I enter the boat house without having to adjust the boat," ShoreStation customer and pro wakeboarder Zane Schwenk said in a statement. "Since we use the boat often, the fast speed to launch and lift are really nice. The ShoreStation Lift is the best accessory to my boat in my 20-plus years as a pro wakeboarder.”

Throughout its 60 years, the company's Ida Grove, Iowa, headquarters has grown to include a 340,000-square-foot, state-of-the-art manufacturing facility, distribution warehouse, convention center and private test lake. It employs more than 300 people and its products are distributed throughout the United States, Canada, Europe and Asia.

Related

Volvo Penta to Power Offshore Wind Farm Transfer Vessels

The Swedish company will provide quad IPS systems for crew-and-equipment transfer vessels being built by American Offshore Services.

ePropulsion Secures B+ Series Funding

The China-based company will use the investment — equal to tens of millions of U.S. dollars — to advance research and development in e-power technology innovations.

Discover Boating Moves Forward

The joint NMMA and MRAA effort reveals a new logo and its rebranding of the Miami International Boat Show.

The Outdoor Recreation Boom Continues

Bombardier Recreational Products saw revenue jump 28 percent to $4.2 billion for the year, but dipping in its fiscal Q3 due to supply chain constraints.

A Steady Decline

Demand remains strong, but supply-chain logjams continue to weaken boat registration numbers.

Heimensen Named MarineMax Marketing VP

The yacht retailer announced it has promoted its longtime marketing director Abbey Heimensen.

C.G. Foundation Launches GivingTuesday Matching Challenge

The Coast Guard Foundation is launching a matching gift in which Geico Military will triple all donations received by midnight tonight.