VIDEO: Midwest Industries marks its 60th anniversary - Trade Only Today

VIDEO: Midwest Industries marks its 60th anniversary


Midwest Industries is celebrating 60 years in business, having evolved from its roots as an agricultural product company to a marine industry player with its ShoreStation boat lifts and ShorLand’r boat trailers.

The Iowa-based company hosted an open house for its dealers and employees to honor the hard work that helped the business achieve the milestone.

Plant tours, food and entertainment were offered to all who attended. Midwest Industries kicked off the celebratory year by winning a National Marine Manufacturers Association Innovation Award for its ShoreStation FlexPower hydraulic boat lift and its unique boat house and piling mount applications.

Midwest Industries was founded by Byron Godbersen in 1954, who first achieved commercial success with his bolster hoist, an underbody wagon hoist used to tilt a grain box, emptying its contents.

When the 1950s drew to a close, Godbersen's passion for boating only grew stronger. He produced what would eventually become the first ShoreStation Boat Lift, debuting it at the 1959 Minneapolis trade show.

He patented the first ShoreLand'r boat trailer in 1971. More than 1.5 million of the trailers have been sold.

In 2012, Midwest Industries developed a new ShoreStation lift system.

"Fast, easy to use and maintenance-free, ShoreStation's remote makes it so I can operate the lift as I enter the boat house without having to adjust the boat," ShoreStation customer and pro wakeboarder Zane Schwenk said in a statement. "Since we use the boat often, the fast speed to launch and lift are really nice. The ShoreStation Lift is the best accessory to my boat in my 20-plus years as a pro wakeboarder.”

Throughout its 60 years, the company's Ida Grove, Iowa, headquarters has grown to include a 340,000-square-foot, state-of-the-art manufacturing facility, distribution warehouse, convention center and private test lake. It employs more than 300 people and its products are distributed throughout the United States, Canada, Europe and Asia.


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