Skip to main content
Publish date:

VIDEO: MMTA seeking feedback on marketing efforts

The Massachusetts Marine Trades Association is looking for suggestions on marketing its website to the largest possible target audience.

The men in this video, who hold positions in the marine industry, often go fishing before heading in to work.

The association has worked to create a new website and two videos promoting manufacturing and service jobs in the industry, which can be viewed here.

This video features workers in the Massachusetts boating industry talking about their jobs.

There is no estimate of how many skilled labor jobs recreational boating industry manufacturers need to fill, but a Workforce Assessment conducted two years ago by the Marine Retailers Association of the Americas found that marine dealers would have at least 31,000 service technician positions unfilled by 2019, MRAA president Matt Gruhn told Trade Only Today.

The industry is growing at around a 6 percent clip, and that’s projected to last through 2018.

But Gruhn worries that won’t last if people can’t get the boats they want, power them how they want, or get the boats and engines they already have serviced. If they become frustrated they’re making payments on a boat they can’t use for a whole season, there’s more of a chance they’ll leave to do something else, he said.

The MRAA partnered with the Rhode Island Marine Trade Association to develop an industry-wide workforce development plan, also to help provide structure.

Read more about the industry’s efforts in the April edition of Soundings Trade Only.

Related

Suntex Adds Superyacht Facility

The investment group adds Seahaven Marina, which can accommodate vessels up to 250 feet.

Newsweek Honors Brunswick Corp.

It’s the second consecutive year that the magazine named the corporation to its list of America’s Most Responsible Companies.

Southern Marinas Adds to its Portfolio

The company announced its acquisition of Tims Ford Marina and Resort in Winchester, Tenn., its seventh transaction this year.

Groupe Beneteau Acquires Portugal Facility

The builder adds the Rodman Lusitania shipyard to support demand for powerboats under 40 feet.

Digital Dealership Dashboard for Marine Dealers

The Parker Business Planning digital platform for marine dealers will be introduced next week at MRAA Dealer Week in Austin, Texas.

Back and Forth and Back Again

As the world waits for the pandemic and its economic effects to subside, a new virus variant emerges.

Suzuki Crew Cleans Florida Shoreline

Executives, staff and families removed more than 40 bags of trash from Florida’s Courtney Campbell Causeway as part of the company’s Clean Ocean Project.

Seattle Boat Show: Full Speed Ahead

The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.