VIDEO: RBFF rolls out new advertising campaign

The campaign positions fishing and boating as “the antidote to modern life.”
Author:
Updated:
Original:

The Recreational Boating and Fishing Foundation is looking to disrupt with a message of less technology and more time in nature through its new Take Me Fishing and Vamos A Pescar ad campaign for 2017.

The campaign positions fishing and boating as “the antidote to modern life” and encourages everyone to put down the touchscreens and pick up a fishing rod, embracing their inner “wild child.”

“We were looking for something disruptive that would shake things up and get more people interested in fishing and boating,” RBFF president and CEO Frank Peterson said in a statement. “This ad campaign does just that and challenges cultural norms while encouraging playful, real-life experiences and promoting family togetherness.”

The Take Me Fishing campaign will keep the “FirstCatch” hashtag that proved popular in 2016 among the target audience — those who typically participate in outdoor activities with their families, but may not have taken up fishing or boating.

Through the hashtag, anglers new and old are encouraged to share their first catch, whether it be the first of a lifetime, season or day. With this campaign and hashtag, RBFF is encouraging consumers to heed the call of the wild child and make their way to the great offline.

Here’s where you can catch the new ads:

* Sixty-, 30-, and 15-second digital videos — RBFF’s Take Me Fishing social media platforms

* TV ads — Disney XD, National Geographic, Discovery, ESPN and more

* Digital ads — AccuWeather, Pandora and the Outdoor Channel

The Vamos A Pescar campaign will feature:

* Custom social media content delivered via Hispanic social media influencers, thanks to a new partnership with Mitú

* Ads on Univision and Pandora

* Digital videos on RBFF’s Vamos A Pescar social media platforms

* An improved user experience on the newly revamped VamosAPescar.org

Additionally, RBFF has released a new public service announcement that highlights the link between fishing licenses and conservation. The PSA is available in video, audio and print, with custom tagging available for organizations.

Also available this year is a series of custom PSAs for each of the 50 states.

Related

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?