VIDEO: RBFF taps Fishbrain to make fishing more accessible

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Fishbrain, an app and social network for anglers, has partnered with the Recreational Boating & Fishing Foundation to integrate new fishing intelligence features into the RBFF’s digital properties, including and

“RBFF is known for its extensive insights into the types of conditions that are ideal for making the best catch,” Johan Attby, CEO of Fishbrain, said in a statement. “But what makes this partnership particularly interesting is that we’re now able to give these anglers an extra edge by adding another layer of invaluable data from the millions of catches happening all across the U.S. We think this will create a great steppingstone for those looking to get into fishing or ramp up their game and catch more and bigger fish.”

The partnership is part of the RBFF’s 60 in 60 initiative, which was introduced in 2016 to draw more people to fishing, using technology with the goal of increasing participation from the current 47 million anglers to 60 million in 60 months.

“We’re excited to partner with an industry leader like Fishbrain to give our audience tools to enhance their fishing experience,” RBFF president and CEO Frank Peterson said. “The integration complements our ‘60 in 60’ initiative perfectly by drawing in more anglers and boaters and giving them advanced tools and information that can not only help them improve their fishing skills, but also connect with other anglers in their community.”

The agreement will give the RBFF’s 11 million-member audience access to an interactive map that showcases new and recent catches, fish species and fishing forecasts for specific areas. Through the Fishbrain partnership the RBFF can now offer visitors access to the Places to Fish & Boat Map, which shows anglers the species that are being caught in a given body of water and which bait was used.

A user also can scroll through photos of catches made near him and filter by species to see what fellow anglers are catching in real time.

Here is a link to a video of the Fishbrain map:


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