VIDEO: Scarab jetboats appear on ‘Price is Right’

Author:
Updated:
Original:

Scarab jetboats were recently selected as grand prizes on the CBS weekday game show “The Price is Right.”

“We are always looking for effective ways to gain exposure for our boat brands, and ‘The Price is Right’ opportunity was an easy decision,” Scarab president Roch Lambert said in a statement. “Purchasing television spot advertising is typically cost-prohibitive. With this promotional partnership, the exposure and impressions value we have received with the show is far more reaching than spot buys.”

The first show aired on Oct. 25 and featured the Scarab 165. The boat received more than 20 seconds of air time, plus an additional 12 to 15 seconds with host Drew Carey.

Future shows are scheduled for Nov. 20 and Dec. 9.

Related

Lowrance Unveils New Sonar and Fishfinder Series

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.

Oyster Looks to Expand its Workforce

The U.K. builder continues its recruiting drive for both experienced craftsmen and apprentices.

Finance Provider Goes Digital

Elite Recreational Finance has debuted a new tool to help dealers secure financing and close transactions remotely.

Quick Hits: December 4, 2020

SF Marina rebuilds New England marina; and BoatUS launches recast and recycle contest.

Fusion Unveils Wake Tower Speakers to Premium Signature Series 3 Collection

The new wake speakers are the first to feature five-color LED lighting.

Boot Düsseldorf 2021 Postponed Until Late April

With Covid-19 numbers remaining high across the EU, organizers say the event cannot be held in January.

Galati Goes Virtual

The yacht dealer has unveiled a virtual shopping tool that will help match customers with vessels as most boat shows are cancelled or moved online in the pandemic.

Quick Hits: December 3, 2020

Walter Meloon inducted into Wakeboarding Hall of Fame, and AMI announces virtual conference.