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VIDEO: Shimano Targets Youth in Webinar

Shimano Averie Rose - Lake Erie smallmouth

Shimano’s successful new weekly web series has been a pleasant surprise, said Shimano’s experience team manager Blaine Anderson.

“In the 16 we’ve done, we’ve reached over half a million people — that’s huge,” Anderson told Trade Only Today.

In this Wednesday’s edition of its webinar series, Shimano is targeting young people, tapping Canada angler Averie Rose to talk with her peers — she is 12 years old — about fishing.

Rose, who began fishing with her father as an infant, will tell host JP DeRose about the joys of angling on Shimano’s Fishing School Live series tonight on Facebook and YouTube starting at 8 p.m. EDT.

“It’s [our] first time addressing that youth audience — I’m really interested in seeing what those numbers turn out to be,” said Anderson. “It’s been a learning process as we go, but overall we really couldn’t be any happier.”

Rose started her own YouTube channel before she was even a teenager, telling viewers how she’s learned to cast jerkbaits to catch smallmouth and how to fool largemouth bass with bladed jigs, according to Shimano. She also hosts her own show, Hooked, that airs in Canada.

She’ll share her thoughts on catching bass, walleye, lake perch and northern pike, and Rose will talk with her about tackle, as well as get her advice on how to use baitcasting reels.

Check out a video intro of Averie Rose here.

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