Skip to main content

VIDEO: Shimano Targets Youth in Webinar

Shimano Averie Rose - Lake Erie smallmouth

Shimano’s successful new weekly web series has been a pleasant surprise, said Shimano’s experience team manager Blaine Anderson.

“In the 16 we’ve done, we’ve reached over half a million people — that’s huge,” Anderson told Trade Only Today.

In this Wednesday’s edition of its webinar series, Shimano is targeting young people, tapping Canada angler Averie Rose to talk with her peers — she is 12 years old — about fishing.

Rose, who began fishing with her father as an infant, will tell host JP DeRose about the joys of angling on Shimano’s Fishing School Live series tonight on Facebook and YouTube starting at 8 p.m. EDT.

“It’s [our] first time addressing that youth audience — I’m really interested in seeing what those numbers turn out to be,” said Anderson. “It’s been a learning process as we go, but overall we really couldn’t be any happier.”

Rose started her own YouTube channel before she was even a teenager, telling viewers how she’s learned to cast jerkbaits to catch smallmouth and how to fool largemouth bass with bladed jigs, according to Shimano. She also hosts her own show, Hooked, that airs in Canada.

She’ll share her thoughts on catching bass, walleye, lake perch and northern pike, and Rose will talk with her about tackle, as well as get her advice on how to use baitcasting reels.

Check out a video intro of Averie Rose here.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.