VIDEO: Discover Boating unveils ‘Vacation on Demand’

Discover Boating is focusing its 2017 campaign on introducing people to boating.

Coming out of the Grow Boating Summit in December, attendees spanning boat, engine and accessory manufacturers, as well as dealers and key industry partners, outlined Discover Boating’s role as the first marketing touch point for helping to attract first-time boat buyers.

As a result, Discover Boating is focusing its 2017 campaign on introducing people to boating. The strategy behind the 2017 campaign is “Vacation on Demand,” a campaign that connects the kinds of feelings and experiences that come from boating with the feelings and experiences that come from something most people understand — being on vacation.

To motivate people to consider boat ownership, the campaign shows people that owning a boat lets you take a vacation on demand.

This idea is integrated across all key Discover Boating marketing efforts this summer, including digital advertising, public relations, influencer engagement and social media, to help attract the next generation of boat owners.

This new Discover Boating video depicts a family getting its first boat ride by pushing a “vacation on demand” button.

There’s also a new geo-targeted Facebook ad that triggers when someone is near a body of water. It will allow Discover Boating to connect with potential first-time boat buyers on a local level.

The new ad provides a personalized recommendation for how, where, when and why that person can get on the water by connecting him or her with boating opportunities nearby, as well as photos, videos and updates from others in the area who are out on the water.

Click here for more.


Viking Holds Vaccination Event

The New Jersey-based builder is working with local healthcare providers to offer Covid-19 shots to employees and their families.

Bellingham to Supply Dock for Superyacht Marina

Bellingham Marine will design and install a floating concrete dock system at Hurricane Hole Superyacht Marina in the Bahamas.

Off the Charts

Even as builders faced order backlogs and product shortages, registrations continued to soar in March.

Maverick Boat Group Expands

The Florida-based builder plans to increase production capacity by 30 percent and add 150 new jobs.

Polaris Names CEO and CFO

Previously interim executives, Michael Speetzen was named the CEO and Bob Mack the CFO of the Minnesota-based powersports company.

Sanlorenzo Reports Q1 Financials

The Italian builder continues to gain market share and expects to debut five models at Cannes in September and launch three new lines in 2022.