In an effort to proactively educate drivers about courteous boating behavior, the World Wake Association is promoting the Water Sports Industry Association’s Wake Responsibly campaign.
The campaign is an effort to help minimize conflicts on waterways between homeowners and towed water sports enthusiasts.
“In our search to target frequent participants who maximize the performance of their wakes, the WWA already had the perfect interactive channels in place,” said WSIA executive director Kevin Michael in a statement.
“From e-news to social, they already had us covered, but the bonus factor was the support from legendary announcer Dano The Mano,” Michael said. “He bleeds towed water sports and really got behind this campaign, which authenticated the message and people are listening.”
Check out one of the videos here:
The National Marine Manufacturers Association suggested the following social media posts:
Sample post: Enjoy wake sports and respect others on the waters @WSIAHQ (link: https://vimeo.com/207361109)
Sample post: Taking to the water to enjoy wake sports? Remember to boat responsibly, respect the space of others, and limit repeat passes. (Facebook tag: @watersportsIA) (link: https://vimeo.com/207361109)