VIDEO: YouTube tours boost business for broker

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The Hampton Yacht Group, a new- and brokerage-boat sale group with offices in Seattle; Newport Beach, Calif.; and Shanghai and Sanya, China, is getting results from its video tours posted on YouTube.

The group recently directly attributed the sale of a Sunseeker 64 Manhattan out of its Seattle office to a 3:40 video tour of the yacht inside and out. How do they know the video helped seal the deal? The buyers said it did.

The group hired locally based YachtVid, which specializes in documenting the performance and details of yachts for sale.

Jason Kettlestrings, lead videographer for the company, said in a video he posted on YouTube that he saw the Sunseeker 64 with a family aboard at a Seattle marina and asked them whether they had seen his video. They said they had and that it made a difference in their purchasing decision.

The fairly inexpensive use of technology could be something for anyone involved in boat sales to consider.

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