Skip to main content

Volvo Ocean Race is now The Ocean Race

Volvo Cars will continue to sponsor the race.

Volvo Cars will continue to sponsor the race.

The Volvo Ocean Race is now known as The Ocean Race. media page received a message alerting them that the event had changed hands. Atlant Ocean Racing Spain takes over the event, which was co-owned by Volvo Group and Volvo Cars.

“The Volvo Ocean Race has been a great vehicle for building customer relationships, strengthening the Volvo brand and presenting our company and our products to a global audience,” said Volvo Group communication executive vice president Kina Wileke in a statement.

“After 20 years we feel that it is time to hand over responsibility for this prestigious competition to a new and capable owner with the focus, experience and know-how to develop it even further,” said Volvo Cars senior vice president Björn Annwall. “Volvo Cars will continue to support the next edition of the race as a sponsor with special focus on sustainability.”

A statement from Atlant Ocean Racing Spain reads, in part: “Building upon the legacy of the previous race, our innovative program will act as a catalyst for positive change to help restore ocean health by addressing the impacts of plastic pollution. “With a commitment to put sustainability at its heart, the next edition of the race will develop a roadmap to inspire action and create tangible outcomes.”

The next edition of The Ocean Race is scheduled to start in Alicante, Spain, in the autumn of 2021.


TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.