Bonnier Corp. announced it is relaunching its 18-year-old Wakeboarding magazine brand as TransWorld Wakeboarding, which will join the company's other TransWorld titles.
TransWorld Wakeboarding will sport a redesign mirroring the clean, progressive look of the TransWorld brands.
"Becoming part of TransWorld will strengthen our brand recognition and bring even more attention to our sport and our industry," said Matt Hickman, director of brand strategy for TransWorld Wakeboarding, in a statement. "It opens the door for us to offer more integrated programs to our partners across the entire action-sports market."
The launch of TransWorld Wakeboarding will debut a new logo, larger format and higher-quality paper, which will help deliver a revised flow and pacing in an effort to create more value for the magazine's audience and partners.