Walker Bay signs three marketing firms

Author:
Updated:
Original:

Walker Bay Boats of Yakima, Wash., signed three new representative firms for its Airis Inflatable Kayak line.

“Atlantic Marketing, Midwest Outdoor Marketing and the Charles Perry Group have excellent infrastructure to support, educate and service our growing Airis dealer network,” said Chris Carroll, vice president of sales for Walker Bay Boats, in a statement.

The Airis line will complement the existing Walker Bay boats that Midwest Outdoor Marketing has been representing for two years. The firm will be selling to retailers throughout the Midwest.

Atlantic Marketing has been representing marine manufacturers on the East Coast for more than 40 years. The company has six representatives located in six offices from Maine to Virginia.

Charles Perry represent Airis in the Southeastern United States where the firm have been serving marine dealers for the last 50 years. The team has a combined 365 years of experience.

Click here for the complete release.

Related

Dealer Week launches with non-marine field trip

The field trip included visits to the Tampa Bay Lightning NHL team to learn about community engagement, Columbia Restaurant to hear about succession planning and Lazydays RV center for workforce retention strategies.