Wanda Kenton Smith To Lead Marketing for the Water Sports Foundation

Author:
Publish date:
Wanda Kenton Smith headshot June 2020 (2)

The Water Sports Foundation has named veteran marine journalist Wanda Kenton Smith of Kenton Smith Marketing to head communications and public relations for its latest U.S. Coast Guard Boating Safety Outreach Grant.

Over her 35-year career in the marine industry, Kenton Smith has been editor of multiple marine consumer and trade publications. She currently serves as national marketing columnist for Soundings Trade Only, a post she has held since 1998; she has also held positions as marketing vice president for a global marine manufacturer, chief marketing officer for the world’s largest boat club, and head of marketing for the top ranked boat retailer in North America.

She currently consults with or manages a handful of national marine marketing accounts and is chief marketing officer of Emerald Coast Marine Group.

“We are very excited to welcome Wanda aboard as our communications director as we develop strategic marketing and public relations outreach strategies to reach and engage national media in an effort to better promote and gain greater national coverage of boating safety,” said WSF executive director Jim Emmons in a statement. “I know she brings not only a wealth of marine marketing and national PR experience to this post, but perhaps equally important, an enormous amount of personal passion for boating safety and its messaging.”

Kenton Smith joins a team tasked with developing a robust new website for both marine industry and media consumption. In addition to WSF-specific content, the site will also host an abundance of boating safety content, graphics, imagery, reports and data, along with a compilation of expert contacts designed for easy media access and consumption. 

Related

Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.

2020 On Track for More Than 300,000 Boat Registrations

It’s the highest number since 2007, when there were almost 400,000 boats registered for the year.

A United Industry Voice Impact on Summer Sales

The comprehensive collective effort of the Get on Board campaign was a key factor in generating boatloads of new customers.

Boating Writer Scholarship Now Open

The BWI Active Interest Media Boating Journalist Scholarship is accepting applications through January 15. College students are encouraged to apply for $3,000 scholarship.

Quick Hits: November 22, 2020

Bluewater Yacht Sales expands; ICOMIA issues yacht coatings guide; and Elcome expands forecasting services.

Iris Innovations Launches Garmin OneHelm Compatible Camera and Alarm Management System

The UK-based company’s new products allow users to manage all onboard cameras and alarms via Garmin MFDs.