Water Sports Industry Association names executive director

The Water Sports Industry Association named Kevin Michael as the group’s new executive director.
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The Water Sports Industry Association named Kevin Michael as the group’s new executive director.

WSIA president John Archer welcomed Michael to his new position in front of 170 industry members during the WSIA Summit in San Diego.

“Sometimes the person you’re looking for is right under your nose,” Archer said in a statement. “Kevin’s lifelong immersion in the industry, starting as a show skier, then on to a career in water sports media, and finally as assistant director of our association makes him the ideal candidate to lead the WSIA.”

Larry Meddock passes the torch while remaining heavily involved with WSIA as chairman of the board. Meddock will specialize in waterway access issues and government affairs. He was appointed to the board of the Boating Industry Risk Management Council in February.

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