Better weather means more boat sales in April

Recreational boat sales stayed on a level growth plane in April, helped by better spring weather.
Author:
Updated:
Original:
Click to enlarge.

Click to enlarge.

Recreational boat sales stayed on a level growth plane in April, helped by spring weather that was improved from a year ago, particularly in the upper Midwest.

Sales for the month rose 6 percent to 13,778 boats in the main powerboat segments and 8.2 percent to 20,144 boats industrywide in 31 states that represent 68 percent of the U.S. market, Statistical Surveys reported today.

Sales climbed 24 percent in Michigan, 23 percent in Florida and 21 percent in Minnesota as buyers took advantage of favorable early-season weather to purchase aluminum pontoons and fishing boats, small to midsize outboard fiberglass boats, and jetboats and personal watercraft.

“It’s like a broken record,” Statistical Surveys national marine sales manager Ryan Kloppe said. “The segments that had been doing well are continuing to do well. Pretty soon everyone in Florida is going to own a boat.”

Kloppe said lakes in Michigan and Minnesota that are often still frozen over in April were not this year, encouraging more boaters to take to the water sooner.

Fiberglass outboards were the top seller in the main segments, rising 10.4 percent to 4,302 boats. Pontoons had the highest gain by percentage, rising 14.6 percent to 3,656.

Sales of PWC rose 20.1 percent to 3,706 and jetboat sales climbed 16.4 percent to 390. Kloppe said the top states for jetboat and PWC sales in April were Florida, Texas, Michigan and Minnesota.

Florida (3,373) and Texas (2,225) were the overall sales leaders in the early-reporting states, followed by Michigan (1,882), Minnesota (1,758) and North Carolina (1,081).

The rest of the top 10 were New York (890), South Carolina (746), Tennessee (714), Ohio (677) and Arkansas (643).

Among the bigger-boat categories, sales of 31- to 40-foot cruisers fell by 24 to 123 and sales of custom and semicustom yachts of 63 to 99 feet fell by six to 29. Sales of 41- to 62-foot yachts fell by four to 95.

Sales of ski boats rose by 31, or 5 percent, to 350.

Sailboat sales fell by 25, or 10.4 percent, to 215.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.