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Web start-up focuses on dealer leads

ThreeClix of Lake Forest, Ill., is a new company that says it can provide dealer Web solutions to the marine industry.

The company is founded on the premise that any Web site user should find what they need in three mouse clicks or less. ThreeClix says it is able to help dealers efficiently serve prospects and customers whether they are in the buying or ownership phase.

"With four out of five consumers utilizing the Internet when researching a new product or service, a real-time response for any Internet request is mandatory," said John Trkla, co-owner of ThreeClix, in a statement.

"You wouldn't let a customer in a showroom for two hours without any interaction, and the same should hold true for Internet leads," he added.

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