Website aims to bring youth into boating and fishing

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To inspire the next generation of boaters, anglers and outdoor enthusiasts, the Recreational Boating & Fishing Foundation's Take Me Fishing campaign and Discovery Education teamed up to create ExploreTheBlue.com.

The online initiative includes new materials designed to empower teachers and parents to engage youth in a dialogue about the importance of outdoor recreational activities, and the value of clean and healthy natural resources.

"Boating and fishing offer families the perfect opportunity to reconnect," RBFF president and CEO Frank Peterson said in a statement. "Through ExploreTheBlue.com, we want to inspire more families to get outside and experience the world around them. And with great resources like lesson plans and multimedia tools, we hope to aid in creating or further enhancing our stakeholders' own programs that introduce youth to the outdoors."

Teachers, parents and kids can use the resources available on ExploreTheBlue.com, which are geared toward children in kindergarten through grade five. This month, the materials will be distributed to Discovery Education's network of teachers and classrooms around the country.

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